AUBGTalks » Branding https://aubgtalks.stoilms.com Videos from AUBG's guest lecturers Sun, 20 Sep 2026 23:56:36 +0000 en-US hourly 1 http://wordpress.org/?v=4.3.1 Alexander Chernev – Lifestyle Branding and the Competition for a Consumer’s Identity https://aubgtalks.stoilms.com/alexander-chernev-lifestyle-branding/ https://aubgtalks.stoilms.com/alexander-chernev-lifestyle-branding/#comments Tue, 18 Feb 2014 12:34:01 +0000 https://aubgtalks.stoilms.com/?p=711 Alexander Chernev, renowned professor at the Kellogg School of Management, spoke for AUBG's MBA program on the recent developments that have taken place in the positioning of brands on the market ...]]> (November 21, 2012) Alexander Chernev, renowned professor at the Kellogg School of Management, spoke for AUBG’s MBA program on the recent developments that have taken place in the positioning of brands on the market and the special relationship between a brand and its customers. The marketing guru also touched upon the risks associated with lifestyle branding and the challenges and rearrangements in the complex area of brand competition.

View Alexander Chernev’s talk on YouTube

The AUBGTalks Channel on YouTube

American University in Bulgaria Main Site

Follow AUBGTalks on social networks for videos, updates and more:
Facebook Page
Twitter
Google+ Page

]]> https://aubgtalks.stoilms.com/alexander-chernev-lifestyle-branding/feed/ 0