AUBGTalks » Marketing https://aubgtalks.stoilms.com Videos from AUBG's guest lecturers Sun, 20 Sep 2026 23:56:36 +0000 en-US hourly 1 http://wordpress.org/?v=4.3.1 Rene Tomova – The Magic of Retail https://aubgtalks.stoilms.com/rene-tomova-the-magic-of-retail/ https://aubgtalks.stoilms.com/rene-tomova-the-magic-of-retail/#comments Mon, 15 Sep 2014 02:38:32 +0000 https://aubgtalks.stoilms.com/?p=1101 (April 2, 2014) Experienced retailer Rene Tomova shares her experience with retail, marketing and entrepreneurship. After graduating from AUBG, Rene became head of Mtel’s retail operations and later co-founded Creative Shower, a design thinking lab.

Watch excerpts from Rene’s talk:

Rene Tomova: Why Apple Stores are so successful (1:31)
Rene Tomova: The Story of Mtel’s Billing Crash (5:09)
Rene Tomova: “It’s not my job!” (0:51)

or view Rene’s entire talk on YouTube

]]> https://aubgtalks.stoilms.com/rene-tomova-the-magic-of-retail/feed/ 0 Alexander Naydenov – Corporate Culture and Entrepreneurial Attitude https://aubgtalks.stoilms.com/alexander-naydenov-corporate-culture-and-entrepreneurial-attitude/ https://aubgtalks.stoilms.com/alexander-naydenov-corporate-culture-and-entrepreneurial-attitude/#comments Wed, 10 Sep 2014 15:06:28 +0000 https://aubgtalks.stoilms.com/?p=1098 (September 21, 2013) Alex Naydenov leads a discussion with AUBG alumni on corporate life, the skills it gives you, and how they can be useful if you decide to become an entrepreneur. Alex also talks about the myths about starting a company, first steps in private business, and the skills you need in order to be a successful entrepreneur. Alexander Naydenov graduated from AUBG in 2003, and has since then become Global Brand Manager at P&G.

View Alexander Naydenov’s talk about corporate culture and entrepreneurship on YouTube

]]> https://aubgtalks.stoilms.com/alexander-naydenov-corporate-culture-and-entrepreneurial-attitude/feed/ 0 Kiril Bachvarov – Marketing of Financial Services https://aubgtalks.stoilms.com/kiril-bachvarov-marketing-of-financial-services/ https://aubgtalks.stoilms.com/kiril-bachvarov-marketing-of-financial-services/#comments Wed, 17 Apr 2013 07:34:20 +0000 http://www.aubg.bg/talks/?p=555 Kiril Bachvarov talks about marketing in financial institutions. Bachvarov discusses the challenges marketers face in communicating banks' offerings to people as well as the difficulties banks have in dealing with marketing...]]> (March 20, 2013) AUBG Alumnus and current Head of Communications at UniCredit Bulbank Kiril Bachvarov talks about marketing in financial institutions. Bachvarov discusses the challenges marketers face in communicating banks’ offerings to people as well as the difficulties banks have in dealing with marketing. Kiril Bachvarov is First Vice President, Head of Stakeholder and Service Intelligence at UniCredit Bulbank, as well as Acting Head of Business Communications. He has graduated the American University in Bulgaria in the class of 1995 and has worked in a number of banks before settling in at UniCredit Bulbank.

View Kiril Bachvarov’s talk on YouTube

This presentation was organized by Professor Milena Nikolova at the American University in Bulgaria.

The AUBGTalks Channel on YouTube

American University in Bulgaria Main Site

Follow AUBGTalks on Twitter or Facebook for more videos:
AUBGTalks Twitter
AUBGTalks Page on Facebook

]]> https://aubgtalks.stoilms.com/kiril-bachvarov-marketing-of-financial-services/feed/ 0