Kiril Bachvarov – Marketing of Financial Services

Published on April 17, 2013 / Business Talks

(March 20, 2013) AUBG Alumnus and current Head of Communications at UniCredit Bulbank Kiril Bachvarov talks about marketing in financial institutions. Bachvarov discusses the challenges marketers face in communicating banks’ offerings to people as well as the difficulties banks have in dealing with marketing…

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